We didn’t hang our shingle to be another agency. In fact, we built First Rodeo  because agencies broke our trust. Decks got fancier. Promises got bigger. Results? Not so much. Behind the curtain was a whole lot of smoke, mirrors, and media arbitrage—folks selling brands back their own dollars with a mark-up and a smile. Meanwhile, clients were left wondering who was actually riding for their brand. We had enough. So we built something different. Something we’d want to work wi