“Built by people who’ve done this before — and know
a better way forward.”
The Philosophy
At First Rodeo, we believe media isn’t math alone — it’s instinct, creativity, and timing. It’s knowing when to trust the data and when to trust your gut.
We’ve spent years inside big agencies, holding companies, platforms, and brands. We’ve seen how things work — and, most importantly, how they stop working.
So we took what we learned, stripped it back to what matters, and started building a better way to ride.
“We work hard, play fair, tell the truth, and ride for the brand.”
We don’t overcomplicate things.
Every campaign has a rhythm and a code.
Steps:
-
Saddle Up — We start by listening. No ego, no jargon, just curiosity.
-
Draw the Map — Strategy rooted in experience, guided by data.
-
Light the Fire — Launch fast, learn faster. We adapt daily.
-
Ride Tall — We celebrate the wins, own the misses, and keep riding.
The First Rodeo Way
What’s in the Saddlebag
We help brands drive better
business outcomes. Full Stop.
-
Connected TV & Streaming: The big screen. Built for performance.
-
Linear TV – Premium content that drives outcomes.
-
Video & YouTube: Stories that grab attention and drive real results.
-
Brand Partnerships: Where culture meets commerce.
-
Data & Insights: Clarity that cuts through noise.
-
Automation Tools: Built to move faster without losing the human touch.
“There’s no shortcut for a hard day’s work, but there’s always
a smarter way to do it.”
The First Rodeo Way
We don’t overcomplicate things.
Every campaign has a rhythm and a code.
Steps:
-
Saddle Up — We start by listening. No ego, no jargon, just curiosity.
-
Draw the Map — Strategy rooted in experience, guided by data.
-
Light the Fire — Launch fast, learn faster. We adapt daily.
-
Ride Tall — We celebrate the wins, own the misses, and keep riding.
“There’s no shortcut for a hard day’s work, but there’s always
a smarter way to do it.”
What’s in the Saddlebag
We help brands drive better
business outcomes. Full Stop.
-
Connected TV & Streaming: The big screen. Built for performance.
-
Linear TV – Premium content that drives outcomes.
-
Video & YouTube: Stories that grab attention and drive real results.
-
Brand Partnerships: Where culture meets commerce.
-
Data & Insights: Clarity that cuts through noise.
-
Automation Tools: Built to move faster without losing the human touch.
The Philosophy
At First Rodeo, we believe media isn’t
math alone — it’s instinct, creativity,
and timing. It’s knowing when to trust
the data and when to trust your gut.
We’ve spent years inside big agencies, holding companies, platforms, and brands. We’ve seen how things work — and, most importantly, how they stop working.
So we took what we learned, stripped it
back to what matters, and started building
a better way to ride.
“Built by people who’ve done
this before — and know a
betterway forward.”