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Plan, Buy, and Measure Performance TV at Scale

Helping partners ride smarter, faster, and cleaner
across every tV Screen

Agencies got lost on the trail. 

We're Blazing a new one.

Most agencies are built for volume, not performance. Too many layers, too little accountability, slow reporting and disconnected tech, with metrics that don’t tie to business outcomes. Your brand deserves better: experienced operators, smarter systems, and transparent results. That’s what First Rodeo delivers, because it pays to ride with experience.

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Built by people who’ve done this before.

We’re First Rodeo — a new breed of media company blending old school grit with modern precision and technology. We don’t call ourselves an agency because we’re not one. We’re operators, builders, and problem-solvers who believe the future belongs to brands that work smarter, not harder. It’s not our first rodeo. But it might be our best one yet. 

The anti-agency movement starts here. 

Built by people who’ve done
this before.

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