We're not Consultants.
We're Operators.
Our crew has spent decades inside the world’s biggest brands, agencies, and tech platforms. We’ve seen what works, what doesn’t, and what breaks when no one’s paying attention.
We built First Rodeo because we missed the craft - the satisfaction of good work done right, by people who give a damn.
Our Values
Experienced Hands.
Every client gets senior talent, not layers of approval.
People First.
We use tech to empower people,
not replace them.
Smarter Systems.
Automation that moves faster, learns quicker, and frees up our time to think.
Old Fashioned Grit.
We don't flinch at hard work, and we don't cut corners.
5. Ride for the Brand.
We take pride in what we build, and when we say we’ve got your back, we mean it. Loyalty, craft, and care still count for something around here.
4. Keep It Human.
Media is math — but marketing is emotion. We never forget there’s a person on the other side of every screen.
3. Work Smarter, Not Softer.
We use technology to move faster, think clearly, and focus on the moments that actually matter.
2. Tell the Truth
No smoke. No spin. No snake oil.
We’d rather lose a deal than push something we don’t believe in.
1. Do the Work
Show up prepared. Ride Hard. Finish Strong. There's no substitute for effort; and no automation that can fake care.
The rules of OUR trail:
The rules of OUR trail
1. Do the Work
Show up prepared. Ride Hard. Finish Strong. There's no substitute for effort; and no automation that can fake care.
2. Tell the Truth
No smoke. No spin. No snake oil.
We’d rather lose a deal than push something we don’t believe in.
3. Work Smarter, Not Softer.
We use technology to move faster, think clearly, and focus on the moments that actually matter.
4. Keep It Human.
Media is math — but marketing is emotion.
We never forget there’s a person on the other side of every screen.
5. Ride for the Brand.
We take pride in what we build, and when we say we’ve got your back, we mean it. Loyalty, craft, and care still count for something around here.
What It Means for You
Brands Deserve Partners Who Give a Damn
We don’t overpromise. We over deliver.
We don’t hide behind jargon. We invite you into the process.
And when the dust settles, you’ll have the kind of partnership that feels rare these days — one built on trust, performance, and shared success.
That’s the kind of business we want
to run. That’s the kind of work
worth doing.
Brands Deserve Partners Who
Give a Damn