Because Trust Is the Last Advantage That Can’t Be Stolen

We didn’t hang our shingle to be another agency. In fact, we built First Rodeo because agencies broke our trust.

Decks got fancier. Promises got bigger. Results? Not so much. Behind the curtain was a whole lot of smoke, mirrors, and media arbitrage—folks selling brands back their own dollars with a mark-up and a smile. Meanwhile, clients were left wondering who was actually riding for their brand.

We had enough.

So we built something different. Something we’d want to work with if we were in your boots. A Media Execution Partner (MEP) that’s got the backbone to stand behind its work, and the values to guide it. Something built on the code of the cowboy—where your word still means something, and trust is earned in the dirt, not pitched in a boardroom.

What We Stand For

At First Rodeo, our playbook isn’t built around clicks or gimmicks. It’s built on principles:

• Honesty over Hype – We won’t promise you the moon unless we’re damn sure we can lasso it.

• Hard Work is the Way – We move fast. We optimize harder. And we don’t quit just because something’s “good enough.”

• Integrity is the Compass – No smoke. No mirrors. No games with your budget. What you see is what you get—and it’s usually more than you expect.

• Curiosity with Purpose – We test. We learn. We keep pushing to see what works—then we double down.

• Commitment to the Long Haul – We’re not after one campaign. We’re building brands that’ll stand the test of time.

These aren’t just catchy slogans. They’re the pillars of the National Day of the Cowboy Code of Conduct—a set of values that’s guided folks through dust storms and down markets alike. And we wear them like a badge.

Why Trust Us?

Because we know that today’s ad world is full of fast talk and quick exits. But brands aren’t built in a sprint. They’re built by showing up—again and again—with consistency, creativity, and results.

We’ve sat in the CMO chair. We’ve rolled up our sleeves inside big holding companies. We’ve seen how brands lose their way chasing shiny new things. And we’ve seen how the right media partner—one with grit and guts—can help them find it again.

So if you're looking for an MEP that’s cut from a different cloth… one that doesn’t just buy media but earns results, rides with integrity, and tells it straight—

This ain't our First Rodeo.

Let’s ride.

—The First Rodeo CrewNo agency bullsh*t. Just results.